LinkedIn Video Is Back. Should You Be Posting Video Again?
LinkedIn video is back.
But I don't think you should make videos for LinkedIn.
That sounds strange coming from me.
Back in 2018, video was a big part of how I became known on LinkedIn. I
made hundreds of videos and taught people how to use video.
Video was hot then.
Then LinkedIn changed. Life changed too, and I moved onto other things.
Eight years later, I open the LinkedIn app and there's something
familiar staring back at me:
A vertical video feed.
Swipe. Swipe. Swipe.
It feels a lot like TikTok.
LinkedIn built a full-screen, swipeable vertical video feed with a
"Videos For You" section, and it's giving 9:16 vertical video (1080 x
1920) a distribution boost over square and horizontal clips, meaning
video can now reach people well beyond your existing followers, on both
mobile and desktop.
Worth knowing before you go all-in, though: median reach per video post
on personal profiles has actually dropped as more people pile into the
format, so a bigger feed doesn't automatically mean bigger reach for any
one video.
So should experts start making LinkedIn videos again?
Yes. But I wouldn't build a LinkedIn-only video machine.
Create once. Distribute where it fits.
If you're already making vertical videos for Instagram Reels, TikTok or
YouTube Shorts, LinkedIn is another place worth testing them.
I wouldn't tell a busy consultant:
"Congratulations. You now need a separate LinkedIn video strategy."
No thanks. 😂
Video should fit into your broader LinkedIn content
strategy,
not create another production workload.
Make one useful vertical video and distribute it where it fits. Adapt
the caption or context when needed.
Repurpose doesn't mean dump everything onto LinkedIn
Ask:
Would the person I want to reach on LinkedIn care about this?
A consultant explaining a client problem? Probably.
A founder sharing a lesson from a launch? Sure.
A random trend you made because the audio was popular on TikTok? Maybe
not.
The format can travel. The context still matters.
That comes back to understanding who you want in your LinkedIn
audience.
Why video matters for experts
Video lets people see how you explain something.
They hear your voice, timing and humour. For consultants, speakers,
facilitators and coaches, that can matter because the person is part
of the product.
Imagine choosing between two workshop facilitators with similar
credentials.
One has a profile full of text.
The other has a 60-second video explaining an idea. You can see how they
speak and whether you'd want to listen to them for an hour.
Video doesn't only show what you know.
It gives people a preview of what it's like to learn from you, one more
way of showing what you know, think and
do
instead of just telling people.
The 1% Video Rule
The biggest thing I learned from making hundreds of videos?
You get better by making them.
Not by spending three months researching microphones.
Start with Video #1. Then improve one thing.
- Video #2: Make the opening clearer.
- Video #3: Look at the camera more.
- Video #4: Cut the waffle.
- Video #5: Improve the captions.
- Video #6: Try a better example.
Publish → Review → Improve one thing → Publish again.
That's the framework.
Improve the first few seconds
One of those 1% improvements should be your opening.
Don't start with:
"Hi guys, it's String here. I hope you're having a wonderful Tuesday.
Today I wanted to jump on here really quickly..."
Start with the thing.
Kat, who works with us at The Trusted Voice and has experience with
short-form video, breaks this down in our guide to writing hooks that
stop the
scroll.
What should you film?
Start with the work you're already doing:
- A client question
- An opinion about your industry
- A mistake you keep seeing
- One part of your framework
- Something you're testing
- A lesson from your work
Our 101 LinkedIn Content
Ideas
can give you source material. The idea comes first. Video is the format.
And if you're wondering why anyone would find you worth watching in the
first place, that's really a visibility question. See you're an expert
offline, why are you invisible
online.
So, is LinkedIn video worth it?
I think it's worth testing.
But I wouldn't tell an expert to abandon everything and become a
LinkedIn video creator.
If you're already making vertical video, repurpose it.
If you've never made video, start with one.
Then make the next one 1% better.
You don't need 100 videos planned.
You need Video #1.
Frequently Asked Questions
Is LinkedIn video worth it in 2026?
Worth testing, yes. LinkedIn's new vertical video feed gives video a distribution boost beyond your existing followers, but median reach per video has also dropped as more people post in the format. It's worth experimenting with rather than betting your entire content strategy on it.
What is LinkedIn's vertical video feed?
It's a full-screen, swipeable "Videos For You" feed that gives 9:16 vertical video (1080 x 1920) a distribution boost over square and horizontal clips, on both mobile and desktop. It works similarly to short-form video feeds on other platforms.
Do I need a separate LinkedIn video strategy?
No. Video should fit into your existing LinkedIn content strategy rather than create a new production workload. If you're already making vertical video for Instagram Reels, TikTok or YouTube Shorts, LinkedIn is another place to test it.
What is the 1% Video Rule?
It's a simple approach to starting with video: publish, review, improve one specific thing, then publish again. Instead of planning 100 videos or researching equipment for months, you make Video #1, then make Video #2 slightly better.
Want more no-fluff ways to turn your expertise into content?
Join The Trusted Voice community → for real feedback and frameworks that actually work. 🍗
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