2 min read 101 Content Ideas

What Should I Post on LinkedIn? 25 Ideas for Experts

Laptop and coffee on a desk, ready to write
Photo by jose aljovin / Unsplash

You know your stuff. Then you open LinkedIn and think: What the hell do I post?

Usually experts don't have too few ideas. They have years of knowledge and don't recognise which bits are worth sharing.

25 places to start

  1. Answer a client question.
  2. Share a mistake you see repeatedly.
  3. Correct an industry misconception.
  4. Teach one small part of your process.
  5. Explain how you make a decision.
  6. Disagree with common industry advice and explain why.
  7. Share something you've changed your mind about.
  8. Make a prediction about your industry.
  9. Respond to a trend by explaining what it means.
  10. Explain what people should stop obsessing over.
  11. Show something you're working on.
  12. Share a behind-the-scenes decision.
  13. Turn a client question into a post.
  14. Share a before-and-after and explain what changed.
  15. Share a small win.
  16. Share something that didn't work.
  17. Share a career lesson.
  18. Share something another expert taught you.
  19. Recommend a resource with your perspective.
  20. Share an unexpected lesson from outside work.
  21. Tell us why you care about your work.
  22. Share a moment that changed how you work.
  23. Share a relevant personal story.
  24. Celebrate someone else and explain why.
  25. Share something you're still figuring out.

A simple way to choose

Ask: What did I explain this week? What did I learn? What did I have an opinion about?

Pick one.

Go deeper

This article is part of our 101 LinkedIn Content Ideas series.

Frequently Asked Questions

What should I post on LinkedIn if I don't know where to start?

Start with what you explained, learned, or had an opinion about this week — pick one of the 25 prompts above and write from something you actually did, not a hypothetical.

How often should experts post on LinkedIn?

There's no fixed number. Consistency matters more than frequency. Pick a cadence you can sustain and use this list whenever you're stuck for a topic.

Do I need a content calendar to use these ideas?

No. Keep a running note of ideas as they occur to you during client work, then pull from it when you sit down to write.

What if none of these 25 ideas fit my industry?

The prompts are meant to be adapted. Swap "client" for "patient," "customer," or "student" and the same structure still works.

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