The Trusted Voice Blog

Your Trusted Visual Guide for LinkedIn [2021]

Want to make your LinkedIn profile to be attractive? An easy fix is to make it more visually appealing. Scroll down, this is your Trusted LinkedIn Visual Guide, from the size to tips on how to visually stand out. 

Your LinkedIn profile is the first thing a user will see. Create a lasting impression and be memorable. Stand out from your competitors and add detail to your profile.




A LinkedIn Profile Photo

Size: 400 x 400 (or 1:1 ratio) 

On LinkedIn, it is always recommended to use a professional profile picture; after all, it is the first thing people will see when they search up your profile.  For your profile picture, it is recommended to go for square photos with pixel size 400 X 400 pixels, a 1:1 ratio.

The pictures can be in either format JPG or PNG. Be careful of the image you use as your profile picture. LinkedIn may remove it if it doesn’t fit their community guidelines.

A LinkedIn Profile Photo

Size: 400 x 400 (or 1:1 ratio) 

For your LinkedIn company page, you should probably stick to the company logo. This way, professionals can easily identify your company from afar.

LinkedIn Banner

Size: 1584 x 396 (or 4:1 ratio)

Now the banner photo of your profile should also fit LinkedIn’s community guidelines. As we stated before, LinkedIn is a professional website, so it would be more suitable if your banner photo was related to your line of work or industry. As for the sizing, the recommended size is 1584 X 396, a 4:1 ratio,  and for your business page, it should be 1192 X 220. Once again you want your banner photos to be in the JPG or PNG format. 

Want more inspiration? Here are 30 to choose from.

A LinkedIn Photo or Image on the Newsfeed

Size: 1104 x 763 (or 3:2 ratio)  

As for photos in your normal newsfeed/timeline photos, you need to choose images that will look great in your newsfeed and at the top of the post. The recommended size for timeline photos would be 1104 X 763, an aspect ratio of 3:2. The images you could be posting in your newsfeed could include lists, quotes, infographics, and charts, etc.

Even selfies work.

Upload a LinkedIn Video

Square: 1080×1080 (1:1)
Landscape: 1280 x 720 (Landscape aspect ratio is 16:9)
Vertical: 720 X 1280 (9:16)

As for LinkedIn videos, there are shared native videos and video ads. Shared native videos are uploaded directly to Linkedin. Native videos uploaded to LinkedIn must be at least 5GB large or a minimum of 75 MBs. The duration of Linkedin native videos cannot exceed 10 minutes and cannot be shorter than 3 seconds. As for the resolution, it is recommended at 1080 X 1920. The aspect ratio is set at either 1:2.4 or 2.4:1. 

For the LinkedIn video ads, the duration is between 3 seconds to 30 minutes (however, more effective ads are around 15 seconds long). They cannot be smaller than 75 MBs or larger than 200 MBs and must be saved in the MP4 format. The size also ranges from 1080p maximum to 360pm minimum.

LinkedIn Stories

Size: 1104 x 763 (or 3:2 ratio)  

LinkedIn Stories are a perfect way to share snippets from your life or behind the scenes of your organization to let your connections a greater insight into your processes. These stories could be shared by you as an individual profile or as an Admin of a LinkedIn Business Account.

While these features are still being rolled out by LinkedIn, there are certain specifications available for public knowledge. Firstly, the maximum time length for these stories is 20 seconds. Secondly, the format for stories is vertical.

Newsfeed Link

When you share links and articles to your LinkedIn, the preview image on top is fit automatically into 552 X 289 pixels. The recommended aspect ratio here is 1.91:1. The recommended size falls more in the range of 1200 X 628.


Size: 1080 x 1920  

LinkedIn allows you to share documents on your profile as well as a business page profile. The specifications for this include limitations on the file size and page numbers. LinkedIn allows you to upload files that do not exceed 100Mb and 10 Pages. It supports formats like PPT, PPTX, DOC, DOCX, and PDF.

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