The Trusted Voice Blog

Using SEO for your LinkedIn content creation

SEO is crucial in any online content creation.

When we say SEO, we mean search engine optimization. 

With social media users and website developers reaching a staggering number of millions worldwide, you might get lost wondering how you will be able to stand out. Especially on Linkedin with almost every second, the platform introduces new accounts. 

LinkedIn has grown to become more than a static place to hold your resume. It’s a place to show your knowledge and expertise. You do this by creating high-value content. 

Very few people know this, but if you know how to optimize your Linkedin profile to your advantage, you can see and be seen by your target employers or prospect. Despite Linkedin’s ability to showcase itself to the professional world, many of its users still fail to maximize their account. 

There are also savvy Linkedin users who understand the importance of exhausting every single function that the platform offers. 

Still, it can be hard to be content creators. Thinking of fresh ideas to stand out. That’s where leveraging SEO tools can help you. Using data, we can use tools like Google to find what people are searching for each month. Whatever they find on Google search engine, means that we can assume the same thinking is found on LinkedIn. 

SEO perhaps is the most ideal when it comes to online searches for great content. When you can strategize your keywords carefully within your Linkedin account, the platform will identify you using their algorithm and always be on top of the database searches. Remember, your goal in Linkedin is not only to headhunt but also to be found. 

We have some amazing professionals in The Trusted Circle (TTC). 

Patrick and I geeked out on the power of tools. Significantly leveraging SEO (search engine optimisation), and most of these tools are the index of content goodies. 

I asked him where he finds topic ideas that any professionals and business can use.

Connect with Patrick Herbert on LinkedIn if you need some SEO help, mention that you’re part of TTC.

Question for The Trusted Circle, what are your topics?

Question & Comment: What are your topics?

In The Trusted Playbook, we’ve updated M3 to focus on content planning and to help you build up your bank of content ideas. This will ultimately save your time and allow you to focus on what you like doing best.

It’s essential to leverage off existing data sources like Google; that’s why SEO tools are cool.

Here are some places and tools for you to use and help you develop content 


I’m going to be using the topic “marketing” to help give context and examples. 

1. Google Trends

Google Trends is an online platform created by Google that analyzes keyword searches through its search engine across all languages. This is an excellent marketing tool that you can utilize to know which of the keywords are being searched mostly by Google users alone, with graphs presented showing data over time.


2. YouTube

Youtube is a popular video platform to learn and be entertained. It’s also the number two search engine in the world. Being that popular, people do come here to learn; let’s use it to search for trendy and relevant topics that are popular in your niche or topic.


3.  Reddit

Reddit has a thread for everything! There are plenty of inspirations there, sort them, and spot the questions and comment ideas.

Reddit seems confusing to most first users because of the wide range of community interests it covers. But this is what makes it a useful tool for marketers who are targeting a broad audience with varying interests. By May 2018, Reddit was ranked the 6th most popular social networking site in the US, with 1.6 billion unique visitors in less than a year with over 430 million monthly active users. 

Such a popular social site with 43% engagement rate to its massive audience will help you drive commendable traffic to your site, which all counts to your SEO.

4. Quora 

Quora has heaps of content too.  Heaps of ideas there. Type in the relevant keyword of your Content Pillars or key topic.



5. Answer The Republic

Answer The Republic helps you discover the goldmine of untapped content ideas and customer insights that you can use to recreate your own content relevant to your product and services.

6. Also Asked 

Also Asked scrape all of Google’s “people also asked” boxes and show you what questions people have that were follow-ups to what you typed in. 

It’s different from Answer the Public. The bottom line is that Answer the Public scrapes Google’s auto-suggestions vs. People also ask boxes are based more on user data than autosuggest.

7. Uber Suggest

Uber Suggest has a section on “Content ideas” and shares the most viewed content from Pinterest and Facebook. Developed by Neil Patel, Uber Suggest is more content-focused and provides more suggestions leveraged on social media.


8. Buzzsumo

Buzzsumo gives you a few free searches for popular content before paying, and it can be beneficial. Millions of marketers use this site to discover the content that works best for them using the components – discover, research, influencers, and monitoring.

9. Competitor’s or Industry Leaders’ blog comments 

If you’re a writer within marketing spaces, you should check out Problogger.

Still, if you know who your industry leaders and competitors are, it’s easy enough to look at their blogs and see what comments or questions are being asked.


SEO is a potent tool. Reinforcing great media content on LinkedIn or any other social media platform online with keywords and hashtags that are highly relevant to your topic will make your content stand out above all the rest. When we say keywords and hashtags, we do not mean not just any other keyword. Well-sourced-out keywords using the available marketing tools online (i.e., Google Trends) will make you stand out online.

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