The Trusted Voice Blog

How to Write LinkedIn Recommendations (including Examples)

What do Linkedin Recommendations do:

We all know that referrals do work. Similarly, when someone is vouching and recommending you for your work, you are more likely to receive a better acknowledgment.

LinkedIn recommendations are more like advertisements for you and your brand, where it highlights your skills and your expertise.

Here are 5 benefits of a good LinkedIn recommendation

  1. It creates viral word of mouth so that even people outside your network can hear about your expertise because the recommender’s LinkedIn Connections get a notification that their connection recommended you.
  2. As you increase the number of recommendations, you are gaining different customers and situations. That is helpful when you are trying to get the attention of a similar prospect or provide some references in a proposal.
  3. Some people make unsolicited Recommendations, the majority of Recommendations are the result of the receiver requesting them. So it creates engagement between all three parties.
  4. Social Proof in the way of public display of acknowledgment is one of the ways to win over new clients because, on LinkedIn, anyone can see what type of companies you serve and why they love dealing with you.
  5. The cumulative effect of every good review as a Linkedin recommendation by happy customers gives the company a huge marketing advantage to get more future customers.

How to Request for LinkedIn Recommendation:

You have to be as professional as possible when it comes to requesting a recommendation. Here’s what you can do:

Step 1:  List them down

Pick out all the people you like to receive a recommendation from. Make sure they are people who know you and your work. Asking random people for recommendations wouldn’t be as fruitful. 

Having people with more influence and higher positions such as decision-makers like CEOs, Founders, and Vice Presidents, would do much better. 

Contact those with who you worked closely and those who have seen your best work more first.

For every job experience you have listed on your profile, try to get at least one recommendation per entry. 

Your primary focus should be on recent entries, but it’s ideal to have recommendations from all your previous jobs.

Step 2:  Reach out to them

There are two ways to reach out to them; 

  • Request a recommendation via LinkedIn 
  • Email them. Be prepared.

Make the work easier for them, as people can be busy and personalized recommendations do take time and thought to construct.

Here’s a handy tip:  provide a template or draft for them to edit. 

Here’s a suggested email template to reach out to them.

Hey [name],

I appreciate working on [mutual project] together. It’d be great if I can share the experience via a LinkedIn recommendation.

Would you be open to that?

From String
4x LinkedIn Top Voice

Jeff J Hunter, a founder of King of Outsourcing, share his template for a LinkedIn recommendation: 

Hi Suzie, it’s been such a pleasure working with you over the years. I’m starting to build out my LinkedIn presence and would like to highlight a few people I’ve worked with on my profile.

Would you be so kind as to write a recommendation for me sharing your experience working with me? Specifically, our work together to build a virtual team and quality of our work – Cheers Jeff.

It’s super important to have a very specific recommendation, Jeff often sees so many missed opportunities with generic recommendations that say “He’s a great guy, hard working, and trustworthy…. “. Think about results that other people want working with you and emphasize those.

After getting a positive response from someone, it’s time to send the recommendation request on LinkedIn.

Here are the steps to create a LinkedIn Recommendation:  


  • Find the person and go to their profile, under the More button, select Request a recommendation.

  • A window will pop up, then pick and select your relationship to them and what their position was at the time.