The Trusted Voice Blog

How to Create Engaging Linkedin Polls

Linkedin has become more content driven by adding social polls into a feature set.

You may be familiar with polls as it’s been part of the Twitter and Instagram Stories scene. LinkedIn Polls were first introduced in May, 2020. 

Linkedin Polls function similarly as Twitter polls where users can create a simple poll with one question with a minimum of two and a maximum of four response options. 

The only difference is the duration of how long a poll can last. For LinkedIn Poll, the default duration is one week. It can be adjusted to last for a maximum of two weeks. 

Polls are super underrated, it’s a great tool to boost interaction and engagement. 

Coming up with ideas for your LinkedIn Polls isn’t tough. 

The difficulty comes from ensuring your polls are engaging. It should be easy, not a time suck. You want your audience to engage with a quick reaction and add their vote. 

The key to an engaging LinkedIn Polls,

  • You can click and vote quickly
  • Easy to read 
  • It’s actionable 

Keep scrolling down, we provide tips and 8 examples of how to leverage polls for your brand and business. Adding relevant hashtags too will help increase discovery. 

The Linkedin poll feature presents a great option of boosting interactions and increasing brand awareness through participative sharing. 

LinkedIn Polls have restriction to be aware about 

One of the limitations to be aware of is that LinkedIn does not support polls the solicitation of sensitive data like health status, racial or ethinic origin and political opinion.

As long as you are aware of the GDPR laws, polls should be used for engagement rather than a data collection tool. You can read more about the do’s and don’t here. 

Here are 8 examples of how to use a LinkedIn Poll:

1. Capture feedback

Public opinion matters. That’s why Linkedin polls are a crucial way to gather information on what your audience thought on a topic that you are trying to initiate. Either it is a brand, product, or simply knowing what your audience feels about something, polls are a great way to gather feedback from your LinkedIn connections and followers.

See how Sarah Johnston uses it to capture feedback about work and relocation. 

2. Use polls to know your audience more 

Knowing your target audience is how you create engaging content. Use polls to test and build your audience rapport. Create polls that initiate conversations and interest of your target audience. 

With Linkedin polls, you have a chance to better understand your audience’s needs and perceptions by directly learning from their responses. 

You would hence be able to make necessary changes in the content you create once you know what your audience wants to see. 

 

3. Have fun interactions with your audience 


Linkedin polls need to be light because a serious poll one after the other will create a dimmed atmosphere around your brand or product. Always remember to have fun up to the point that you do not set the expectation to your audience that you are just joking around. Advertising your brand and product through polls is a fun and interactive way to make a conversation with your audience and start interacting among themselves.

Just like how String uses fried chicken story to rally her community. 

4. Market research 

Use polls as a market research tool and understand the needs of your audience needs and buying habits. Use polls to gain information.

 5. Show of hands

Polling can facilitate a ‘show of hands’ tactic. This enables you to post up a quick poll to gauge consensus on a topic. Typically in a group or face-to-face setting, you ask the group to raise their hands in response to a question.

6. Promote your events

Capture people’s attention by posting a quick poll to promote your event, use it to reel in conversations about what topic they want to hear or learn.

7. Push traffic to your website

Engagement creates traffic in your Linkedin account. Keep your account in the limelight by creating interesting polls where your followers can answer and interact with each other. Think of questions that will be engaging enough for your followers to answer and drive them to your website.

8. Promote your product or services

If you are a brand and you have a new product to launch, creating a Linkedin poll will be a channel of information and promotion. Think of it as a way of knowing if your customers need the product or service that you are launching and at the same time, informing them that you are offering as such.

Just like how we promoted and asked for feedback for our course, Mobile Video Masterclass.

9. Share a topical trend (leverage trends) 

Trends are always being talked about. Initiate a topic around your brand or product that clings on to the latest topic or trend around Linkedin. This way, people will be more engaged in your poll increasing traffic to your brand or product. You will be able to start appealing conversations once you understand the prevailing trends and opinions from your target audience. 

Just like how we leverage the opening of LinkedIn Stories.

 

Tips to create engaging LinkedIn polls

Polls are a great way to increase interaction and engagement. Here a few tips that will help you create an engaging Linkedin poll.

  • Keep it relevant and interesting

Whether it’s about your services or brand, you have to ascertain that the topic of your poll will capture the necessary attention of your target audience. That’s how you will be able to draw responses from them.

  • Publish during peak traffic times

As with your other content, your polls will receive high attention and response if you post them during peak traffic times on Linkedin. Since Linkedin is mostly used by professionals, normally the best time to post content on LinkedIn is during standard working hours and if possible between 10 am and 11 am.

  • Keep your poll sentences, succinct and sharp

Use active language and make the sentences short and sharp. Keep the questions or sentences closed ended and to the point which makes it easier for the reader to answer it quickly also increases the engagement simultaneously. 

  • Be active in your response 

Polls should be an opportunity to engage with your audience and understand their opinions about your business and Pollbrand. Have a conversation with them in the comments. Precisely, Linkedin polls should be part of the content strategy you use to boost your engagement on the platform. With this new and underrated feature, you now have the chance to know what your audience makes of your brand in the simplest way possible. 

 

Step by Step On How To Create A LinkedIn Poll 

 

On Desktop

1. Click  Start a post.

2. Click Create a poll.

3. In the Create a Poll window, type your question and fill in the options.

    1. There is a minimum of two options and a maximum of four options on a poll.
    2. Click +Add option to add another option.

4. Select the Poll duration from the dropdown.

    1. The default duration is one week.

5. Click Done.

6. You can add more to the post in the What do you want to talk about? field (optional).

7. Click Post.

On iPhone/IOS

  1. Tap  Post.
  2. Tap Create a poll.
  3. In the Create a poll screen, type your question and fill in the options.
    1. There is a minimum of two options and a maximum of four options on a poll. Tap +Add option to add another option.
  4. Select the Poll duration from the dropdown.
  5. The default is one week.
  6. Tap Done.
  7. Tap  Edit to edit the post.
    1. Select who you want to share the poll with.
    2. You can add more to the post in the What do you want to talk about? field (optional).
  8. Tap Post.

On Android 

  1. Tap  Post.
  2. Tap Create a poll.
  3. In the Create a poll screen, type your question and fill in the options.
    1. There is a minimum of two options and a maximum of four options on a poll. Tap +Add option to add another option.
  4. Select the Poll duration from the dropdown.
  5. The default is one week.
  6. Tap Done.
  7. Tap  Edit to edit the post.
    1. Select who you want to share the poll with.
    2. You can add more to the post in the What do you want to talk about? field (optional).
  8. Tap Post.

 

Final thoughts about LinkedIn Poll

Polls are an easy and quick way to get people’s opinions or insights from your network. Asking your network for feedback or answering their polls in return can be a great way to increase engagement.

Use LinkedIn Poll as part of your content mix, it’s easy and great way to engage your network.

Share on Social

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on reddit