The Trusted Voice Blog

Which LinkedIn Post does better: Article or Post?

There is still an organic opportunity to stand out on LinkedIn. Plus, content creating is key to marketing your brand and business – but what is more important? More views or longevity of your content?

In this article, we will compare the difference between a LinkedIn status post and a LinkedIn article – and share which is better. 

Table of Content

What’s a LinkedIn status post?

A LinkedIn post update or “status post” will show up in the platform’s newsfeed. This enables you to reach an even wider audience of potential readers who may not have found out about your expertise otherwise. Your posts could be seen by hundreds of thousands of users every day! The key is to write engaging and conversational based posts.

Here are some ideas to kick start your Linkedin posts depending on your brand or what you want your professional direction to look like.

  • Latest industry trends.
  • Share tips, tricks, and how-tos.
  • Share stories and match them with a photo or  video
  • Your life’s takeaways.
  • Pose interesting questions or challenge assumptions.

Why write a LinkedIn article?

A LinkedIn Article is equivalent to a website’s blog. 

A LinkedIn article is a great way to show your thought leadership, experience, and business insights. As an expert when you write or publish these articles from your profile, you share your portfolio as an expert. 

Generally, LinkedIn status posts are shorter, sometimes too short. It’s not that great in showcasing your deep expertise. Posts get shown quickly and tend to get buried.  Typically we write fewer articles and are easier to discover. Articles have a dedicated tab on our profile. 

What’s the word count difference between a LinkedIn status post and a LinkedIn article?

LinkedIn articles can be up to 125,000 characters long(14,000-word count), while LinkedIn posts and status updates are limited to 1,300 (200-word count) characters. 

Which LinkedIn content type does the best in views?

Based on String’s LinkedIn channel, we found that a LinkedIn Status Post (Post A) did the best during March 2021. Article (Post C) had the worst numbers with 98 views.

It’s likely because articles don’t have an inherent distribution. If String promoted the article (Post C) as an additional status post, she could have driven traffic over to her article.

String also did an additional experiment where she published a LinkedIn Newsletter, String Speed, which has 20,000+ subscribers. The feature is still in beta and is invite-only. LinkedIn Newsletters notify subscribers to let them know that String has published and the content gets sent to their email inbox. That’s why Post B has 4,804 views. 

Post B and Post C published the same content, but have different distributions. Below are the screenshots for: 

POST A – LinkedIn Status Post with 18,776 views

POST B – LinkedIn Newsletter with 4,804 views 

POST C – LinkedIn Article with 98 views 

Does a LinkedIn Article contribute to Google rank or get indexed on Google?

The short answer is yes.

Only LinkedIn articles get indexed on Google, meaning that articles and potentially a LinkedIn newsletter have a potential better and longer lifespan.

Whereas LinkedIn Status Post generally gets high velocity in views within 48 hours but can become non-existent after 3 months. While an article or newsletter can be resurfaced after 3 months. 

Many articles mention that LinkedIn Articles don’t rank in Google’s search results. After doing an experiment where we googled “LinkedIn Personal Branding” – the number one is a LinkedIn article by Justin Welsh. 

This shows that with a good title and content your LinkedIn Article can get ranked. 

Key Takeaways 

Knowledge is power! Share your thoughts and expertise with the world. By writing an article or post, you’re sharing a bit of yourself and the process of publishing content will increase your brand equity. 

If you’re looking for inspiration, check out our latest blog post about how to create content marketing strategies that work. 

If you just need some tips on how to get started, read this article about why every business needs to have a strategy for content marketing these days.

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