The Trusted Voice Blog

How To Use & Set Up A LinkedIn Event

If you’re organising a business conference or a networking event, disregarding LinkedIn for event marketing could be a serious mistake. Unlike other social media platforms, LinkedIn is less cluttered and more focused, especially when it comes to business and careers. 

Users on LinkedIn aren’t there to inactively skim past posts in their newsfeed. Their goal is to generate leads, network, grow businesses, apply for jobs and find interesting events that could help them with the aforementioned goals. Read on and learn how to set up and promote your LinkedIn Events.

LinkedIn Events is a feature that is similar to Facebook Events, Meetup and Eventbrite. Now, users can create events to promote: 

  • Meetups
  • Webinars 
  • Conferences 
  • Online workshops
  • Product launches 
  • And scroll down to see more examples 👇

This is great to grow your business, join communities, network with others and even, learn new skills. In this blog, learn  more on why and how to set up LinkedIn Events.

Why Use Linkedin Events 

LinkedIn Events can prove to be a great way for brands to connect with their customers, particularly for B2B companies that are targeting business professionals. Companies and entrepreneurs can promote professional meetings and networking opportunities

Whether companies are looking to create more brand awareness or debuting a new product, live events can be an ideal way to ‘show’ rather than just plain old ‘tell’ your customers what you’ve got. This way their key messages are more likely to resonate and stay with the audience. Moreover, if you’re doing a conference or a speaker session and would love for your audience to have an outstanding networking experience, this is the platform for you.

LinkedIn Events helps grow active, professional communities by building authentic, face-to-face relationships. LinkedIn members can use the feature to connect online with other members so they can meet them offline in a professional capacity. 

Use LinkedIn Events for: 

  • Networking events allow you to catch up with your contacts in person.
  • Workshops, which can be held in person or online
  • Product launches
  • Conferences or summits
  • Alumni meetups
  • Seminars
  • Speaking gigs 
  • Clubhouse events 
  • Office hours

How to Set Up and Create a LinkedIn Event


Step 1. Understand the various roles for LinkedIn Events 

First let’s talk about the different roles of LinkedIn Events 

Organizer 
Organizer – This is the member who takes charge of the event. They plan the event, decide on the specifics, send out invitations, and invite one or more speakers. 

Your LinkedIn profile or LinkedIn Page can be used as the event organizer. Note for LinkedInPage, you need to be the Page Admin.

Attendee
A member who has either accepted an invitation to attend an Event or entered a public Event is referred to as an attendee.

You may make adjustments to an Event’s information at any time after it’s been produced, and your attendees will be notified. Connections may be invited to an Event by both the organizers and the participants.

If the Event is private, however, the organizer may need to give attendees permission to invite their friends.
Furthermore, the host has the right to cancel an invitation or delete a participant at any time. Only organizers can start, remove, or manage the details of an event chat.

Step 2: Click on Event from your homepage 

Go to www.linkedin.com/feed and click on Event.

NOTE: LinkedIn events do not have a “draft” feature.
You’ll have to finish or cancel your event once you’ve started it. So, before you begin, make sure you have your graphics, copy, and ticketing connection ready.

Step 3: Provide and enter details on your LinkedIn Event

 

Starting from the top down, 
A. There are two types of visuals to add. 
The size for the profile event is: 1776 x 444 px
The size for the event banner is: 400 x 400 px
Note: the profile image will not appear in your profile’s events section.

B.  Choose your event organizer  – you can either pick your personal profile or your LinkedIn’s company page. 
It’s worth noting that you can’t change the event host or organizer function once it’s been established.


C. Type your event name – make sure it’s super catchup and is targeted to your key market. 
Make sure it’s optimized for 75 characters or less.

D. Enter details of when the event is happening, including the date and time. 


E. Write the event’s summary into the Description box.
There is a 5000 character limit. The description box will not immediately expand as you type, but it can be up to 5,000 characters long. To manually enlarge it, drag the icon in the lower-right corner. 

Write the event summary keeping the target audience in mind. The key subject of your event should be highlighted, as well as whether or not you intend to include speakers and a detailed schedule. 

Otherwise a better hack will be to write in Google Docs or Word Doc and do a copy and paste job. 

F. Select the speakers, organizers or Special guest in the “Speaker” section.
Make sure to list any speakers by using the @ symbol.

G. Below the ‘Setting’, Enter the locations details.
Either select “Public event” or “Private event”. 
Even if your event is held online, the Location field is needed. 
Note: you cannot change the setting after you publish it. Scroll down to know the difference between pulic and private events. 

H. Enter Address or Location.

There are two types of location details. The physical one, where you enter the address of the event. If the event is online, share the digital url for people to attend. 

Extra: If you’re broadcasting a livestream – you can click the chebox too.

More details about LinkedIn Privacy details: Private or Public 



If an Event’s visibility is set to Public:

  • It will appear in search results for all LinkedIn members.
  • Anyone with the Event URL can attend. 
  • The organizer doesn’t need to approve anyone for them to attend the Event.
  • Attendees will be visible to their first-degree connections.

If an Event’s visibility is set to Private:

  • It won’t appear in search results.
  • It will only be visible to invitees (i.e. LinkedIn members who have been invited by the organizer or other attendees, if applicable) and anyone else who has the Event’s URL.
  • Anyone with the Event URL can view the Event page and request to attend.
  • A member may attend if they meet one of the following criteria:
    • They accept an invitation from the organizer or from an attendee of the Event.
    • The organizer approves their request to attend.

More thoughts on an external websites to help promote LinkedIn Events 

You may add a connection to an external website for ticketing on LinkedIn. Add a link to your paid tickets if you’re selling tickets to your case. Ticketing, unlike Facebook activities, is not an automatic integration.

Make it clear if your event is ticketed when you send out invitations. Your guests can accept an invitation without realizing they must purchase a ticket.

There would most likely be a large number of people who welcomed the invitation but did not buy a ticket. If you’re holding a paid webinar as part of your case, make sure guests know how to sign up.

Share and Promote your LinkedIn Event




A. Create a post and share it to your feed 
On your event tab, click the Sharing button next to “Let Your Network Know About This Event” to share the event with your LinkedIn connections. A draft message with your event name will appear in a pop-up box. Make this message exclusive to your audience.

Have details about the passes if your event is ticketed. Include three hashtags that your target audience will be using on LinkedIn.


KEY: To promote your event beyond a single post, use the Share button on your event page. You can send an event connection to people in your network in a message, copy the link to share in your newsletter or anywhere online, or tweet about the event.



What’s next after you’ve planned your event? Since events aren’t actually searchable on LinkedIn, you’ll have to put in some effort to promote yours.

Only verified attendees will see the posts you publish in the event stream, so consider posting content about the event on your personal profile and company page to increase exposure. Also, if you send a confirmation email to people who sign up to attend, ask them to tell their friends about the case.

Two more ways to inspire people to attend your event can be found on your event page:

B. Invite your connections

A pop-up box with a list of all of your network connections appears when you press the Invite button. Since LinkedIn doesn’t have a “Invite Everyone” choice, you’ll have to invite people one by one.


There are a number of ways to narrow this list if you have a big network:

  • To locate individual members of your network by name, use the search box.
  • Connections can be filtered by place, business, school, and industry.

You may create an industry-specific category by selecting one of the choices under Industries or by adding your own.


To submit the invites, simply click Invite after you’ve selected the connections you’d like to invite. Adding a note to your invitation is currently not possible.

When anyone accepts your invitation, they’ll be able to see who else is coming. Prior to the event, attendees will interact and network.

C. Attendee Notifications 

Via the My Network tab, potential attendees will be informed that they have received your invitation. They can accept or decline the invitation by clicking on it. If your event is open to the public, guests may invite their friends and family to join them.

Attendees can receive updates from LinkedIn via the Notifications tab seven days, three days, and on the day of your case.

Event participants will opt out of receiving updates about new posts in the event feed. To do so, they simply select Turn Off from the More icon (the three dots) at the top right of the post.


D. A cool feature inside LinkedIn Events: Group Chat

When an organizer introduces a new LinkedIn Event, an event chat will be created automatically.

It’s a perfect place for participants to introduce themselves as well as share any important event updates. Organizers and participants may use it to communicate with one another before, during, and after the gathering.

The event chat can be accessed from the event page or from the Messaging inbox of the participant.

Note: For the time being, an event chat may only have 50 participants.

Share your LinkedIn Event across different social media platforms

On your event tab, click the Sharing button next to Let Your Network Know About This Event to share the event with your LinkedIn connections. A draft message with your event name will appear in a pop-up box. Make this message exclusive to your audience.

Have details about the passes if your event is ticketed. Include three hashtags that your target audience will be using on LinkedIn.


Key: To promote your event, click the Share button on the event tab. You can send an event connection in a message to people in your network, copy the link to share in your newsletter or anywhere online, or tweet about the event.

  • Engage with the Audience:

Engage with attendees within the event feed to keep your LinkedIn event top of mind and invite people to participate.

Host a trusted environment and setup LinkedIn Event

When it comes to events, location is everything, and virtual events are no exception. You can now hold your events in a safe and reliable environment.

  • Build a LinkedIn native landing page with a special URL to promote
  • You can create a private or public event
  • Use LinkedIn Live to broadcast to your event attendees.

Expand your network by sending connection invites

You’ll see a list of attendees on your event page until people start accepting your invitations. On the right-hand side of the list, attendees appear. Tap on See Everything to monitor and interact with attendees.

The following screen displays information about each of the participants at your function. Attendees with whom you have a personal relation will receive a message. Send a connection request to someone who has indicated that they will be attending but is not yet in your network.

Recap about LinkedIn Events 

LinkedIn Events can prove to be a great way for brands to connect and with their audience and grow their reach. LinkedIn Events is centered around professionals, which gives it a unique selling point. Unlike other platforms, you wouldnt have to go through irrelevant content to be noticed. Therefore, users need to consider ways to utilize LinkedIn events in their current marketing strategies.

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