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LinkedIn 101 – 7 LinkedIn Profile Tips

How To Use LinkedIn For Beginners – 7 LinkedIn Profile Tips

Starting out with Linkedin can be overwhelming and you might find yourself procrastinating when it comes to setting up your profile. We understand your concerns, but imagine the possibility of landing a job or client with your profile.

Use LinkedIn to validate who you are and create a profile to impress a potential client, employer or recruiter.

Here are 7 things you can do to jazz up your profile:

1- Choosing your Profile Picture:

The first thing a person notices in a profile is the picture. While the intention is not to judge looks by its cover, the picture you put on your profile gives some kind of impression about you. Pick a picture that looks both professional and friendly. Be relatable. Having a picture with the person smiling and looking straight into the camera is the perfect picture for your Linkedin profile.

Pro Tip: Make the picture black and white to give it a more sombre professional look. 

2- Be Personable

Use first-person language to be more engaging and relatable. You’re a person, not a robot. Add your personal values and your passions to your profile. What makes you, you outside of your work. Paint a picture as a person, tell a story that reinforces your talent.

3– ‘About’ is your Best Friend:

Originally it was called a “Summary”, now LinkedIn has renamed it to “About”. Similar to the website “About” page, use this section to make the best impression as possible. Think about writing the format in a story and utilize it to create intrigue.

Mention your values, interests, your qualities, what you can bring to the table, what others say about you, everything. You can add multimedia and links to your summary to direct people towards your achievements.

4Always Add and Update your Current Employment:

From when you first started out as an intern to your current employment, add every step of the way. Even if you don’t have a job at the moment, keep your last job as your present job. The reason for this is that people who are searching for the keywords in your job title would mostly notice people who currently have that job. 

5Optimize with Keywords

Linkedin’s algorithm makes your profile more accessible and increases your discoverability according to the keywords you use in your profile. The more keywords you put in, the more chances of your profile appearing on people’s searches.

Be careful to not look spammy. Too many usages of the keywords in your summary and headline will reinforce the spam-like vibes. Your best option is to add as many keywords as you can in the ‘skills’ section. You can add around 50 of these and it doesn’t make your profile look like it’s trying too hard. While adding these keywords, make sure they go along with the theme of ‘skills’ and not random words that might mess up your profile.

6Go Big on your Achievements:

This is not the time to be humble. There is no achievement too small for your Linkedin. Add every positive aspect of your career life in your profile. Landed high profile clients for your company? That’s an achievement. Hired and trained new employees? Won an award? Share your recognition.

7Ask for Endorsements and Recommendations:

These act like testimonials. Talking about your own achievements and skills is impressive but others endorse your skills takes it to another level. Make sure you don’t overdo it so it remains believable. Ideally, have two or three recommendations to start off with.

You can reach out to close network or past clients and ask for recommendations.


With these tips, your Linkedin profile would look professional and impressive and would hopefully attract your next career opportunity. Keep up with the high spirits and keep working on improving your profile with regular updates. 

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