Starting out with LinkedIn can be overwhelming and you might find yourself procrastinating when it comes to setting up your profile. We understand your concerns, but imagine the possibility of landing a job or client with your profile.
Use LinkedIn to validate who you are and create a profile to impress a potential client, employer or recruiter.
Here are 7 things you can do to jazz up your profile:
1- Choosing your LinkedIn Profile Picture:
The first thing a person notices in a profile is the picture. While the intention is not to judge looks by its cover, the picture you put on your profile gives some kind of impression about you. Pick a picture that looks both professional and friendly. Be relatable. Having a picture with the person smiling and looking straight into the camera is the perfect picture for your Linkedin profile.
Pro Tip: Make the picture black and white to give it a more somber professional look.
2- Be Personable with your LinkedIn About or Summary Section
Use first-person language to be more engaging and relatable. You’re a person, not a robot. Add your personal values and your passions to your profile. What makes you, you outside of your work. Paint a picture as a person, tell a story that reinforces your talent.
Originally it was called a “Summary”, now LinkedIn has renamed it to “About”. Similar to the website “About” page, use this section to make the best impression possible. Think about writing the format in a story and utilize it to create intrigue. Mention your values, interests, your qualities, what you can bring to the table, what others say about you, everything. You can add multimedia and links to your summary to direct people towards your achievements.
On String’s LinkedIn Profile, she shares her values and uses them as a marketing funnel to attract and convert potential clients. She even uses 🍗 to add her personality.
3- Ask for LinkedIn Endorsements and Recommendations:
LinkedIn Recommendations are a great way to showcase your results and credibility. These act like testimonials. Talking about your own achievements and skills is impressive but others endorse your skills takes it to another level. Make sure you don’t overdo it so it remains believable. Ideally, have two or three recommendations to start off with.
You can reach out to close network or past clients and ask for recommendations. If you need help asking, see examples on how to reach for LinkedIn recommendation.
With these tips, your Linkedin profile would look professional and impressive and would hopefully attract your next career opportunity. Keep up with the high spirits and keep working on improving your profile with regular updates.
4- Update your Banner to show your personality
Treat it like a billboard promoting either an aspect of your career or personal values. Here are 30 examples, pick one and update your LinkedIn profile with a banner. The current size for your banner is 1584 x 396 px – otherwise, check out The Trusted Visual Guide of LinkedIn .
5- Create Engaging LinkedIn Content to show your Expertise
Whether you’re creating one or weekly post. Use content to stand out. When you’re on LinkedIn, you want to connect with people and build relationships – but you want to leverage content to showcase your credibility, expertise, and trust.
Create content that grabs people’s attention. Create a:
- LinkedIn Polls
- LinkedIn videos
- LinkedIn posts
- LinkedIn articles
- Comment, yes commenting is content too.
- LinkedIn Stories
6- Personalize and Customize your LinkedIn URL
Do you have a custom LinkedIn URL that matches who you are and what business or job you are in? If not, then it’s time to make some changes.
The most important part of any professional online presence is having a great username! It also shows if you’re active or not.
7- Optimize your LinkedIn Profile with Keywords
LinkedIn’s algorithm makes your profile more accessible and increases your discoverability according to the keywords you use in your profile. The more keywords you put in, the more chances of your profile appearing on people’s searches.
Be careful to not look spammy. Too many usages of the keywords in your summary and headline will reinforce the spam-like vibes. Your best option is to add as many keywords as you can in the ‘skills’ section. You can add around 50 of these and it doesn’t make your profile look like it’s trying too hard. While adding these keywords, make sure they go along with the theme of ‘skills’ and not random words that might mess up your profile.