How can you increase views and engagement on your LinkedIn? What makes a LinkedIn post stand out? And most importantly, how can you write a better LinkedIn caption post?
Read on and gain 5 tips and tactics on writing engaging LinkedIn posts that will translate into engagement and sales.
First off, let’s talk about engagement….
Engagements can be:
- Likes (or reactions)
- Messages (to your DM)
- A share
Engagement is important as it contributes to the LinkedIn algorithm gods, it helps boost your post and gain a wider view beyond your first-degree network. Here are four tips to consider when creating engaging content that will help generated leads and sales:
Tip 1: Understand Your Key Market
To create eye-catching captions and content, you need to know who you’re speaking to?
The first question to ask yourself is: “who are the people I’m creating content for?”
This is where ‘surveying’ comes in. You need to ask your audience what type of content THEY expect to see LinkedIn Polls are great ways to talk to your audience in real-time). Take surveys, understand your audience, what they wish to work towards, where they come from, their struggles, their pain points, their likes/dislikes, their preferences, get as much information as you can.
From this information, you need to create an ideal client profile. A simple documented compilation of what your ideal audience is. In your ideal client profile:
- What is their typical job title?
- What is their typical age range?
- What are their motivation or goals?
- What are their pain points
- What’s stopping them from achieving their goals?
- What are their interests?
Tip 2: Your first line is the hook needs to hit people in the face
The first 125 characters of your captions are the make-or-break point of your entire post. This is because the first 125 characters are what your audience will see at first look, to read the remaining part of your caption, they’d have to click “…more”.
Here are some pointers to help you with the hook line:
- A polarizing question or statement
- A question to prompt them to answer it
- A cliffhanger (they want to know what’s going to happen next)
Tip 3: Copywriting is key to capturing the attention
Your audience is hungry for killer content. By killer content, we mean content that actually speaks to your audience.
Here are some content ideas that are sure to get you clicks, likes, comments, and sales!
- Give quick tips to your audience
- Share lessons or mistakes you made as a rookie. Your experiences are lessons for your audience to learn from.
- Call out mistakes within your industry
- Share the lessons you’ve learned in your industry.
- Share your transformation story; your beginnings and your now.
- Talk about the myths/misconceptions in your industry.
Refer back to your ideal customer profile, and use it to create killer content that:
- Trigger and poke their pain points, their suffering compels them to come to you for solutions and show how you understand them and can help them.
- Highlight common mistakes your audience often make, they will stick around to how they can correct them
- Visual the vision to your audience, paint the picture of how they can use you and your product or service
The goal of this content is you want to compel them to reach out to you. Be the source of trust and authority.
Tip 4: A good call-to-action
Now let’s say you have a killer caption and engaging content to go with it. Your audience takes a look at your content and has the urge to take action, but WHAT action exactly. You need to have a proper Call-To-Action (CTA) to go with your captions.
When it comes to CTA, there are essentially two types that you’d recognize with most content creators:
- The Engagement-type of CTA:
Like Comment, Tag – This will boost engagement on your post and allow the LinkedIn Algo-gods to gain wider reach.
- The Action-based CTA:
Use your audience to help generate leads in your business: Download your lead magnet, Follow your LinkedIn profile, Subscribe to your podcast, Refer to their friends – this will help grow your business in the long term.
Tip 5: Format and Structure of your LinkedIn Caption
A crucial step to creating an engaging caption is to look at the format of your caption. This adds to the visual appeal and allows your key message to be stickier.
Format your LinkedIn caption by:
- Leaving enough white space between lines. This will make it easier to read.
- Ideally, write between 150-220 words. The maximum length is 1300 characters.
By following these tips, you’ll find yourself having actual conversations with your audience in your comments sections rather than the generic one-worded comments.
THAT is what you want to aim for – conversational comments. You’ll only see that happening if your audience is actually reading what you post. This will lead to tons of engagement for you and your business in the long run.