The Trusted Voice Blog

How often should I post on LinkedIn? 

LinkedIn is a social network platform designed for business professionals to grow their brand and career. 

This is why LinkedIn regularly updates and changes to cater to its audience. It’s a good idea to stay on top of any trends, including posting on LinkedIn. 

A common question to ask oneself is, “how often should I post on LinkedIn?” 

Focus on Relevance

When you’re posting on LinkedIn, ask yourself: 

  • What’s the key message?
  • What’s the point of the content?
  • Is this relevant to my audience or connections?
  • What’s the goal of this post? What result do I want to achieve?
  • What action do I want my audience to take?
  • Will this reinforce my brand?

Focus on Quality

Have a high-quality mindset will help ensure the integrity of your reputation. With this in mind, you will intentionally create update that relevant to your audience and network. 

Focus on your goal and meaningful message. Create high-quality content, and you will attract high-quality leads and connections.

The best time to post on LinkedIn 

According to Hubspot, posting between 10:00 to 11:00 in the morning is most effective.

Be Consistent

To grow a brand on LinkedIn or position yourself as an expert, it helps to be posting regularly. The sweet spot is to post consistently high-quality content. This approach will give you the best type of attention. 

Post 20 times per month to grow fast 

Let’s think about it logically, a typical user would spend their day visiting LinkedIn on a workweek. By sharing 20 posts per month, you will be posting on Monday to Friday. 

This is especially important if you plan to grow rapidly on LinkedIn.

String Nguyen, 4x LinkedIn Top Voice, posts an average of 20-30 posts per month. 

Post once or twice a week 

Posting every day is hard, and if you’re starting – don’t push yourself. Truthfully, you don’t need to post every day. At a minimum, post once or twice a week. This is enough to be top of mind, keep your audience informed, and activate your audience to engage. 


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