Everyday Moments: Finding LinkedIn Content in the Mundane

I'm known for fried chicken.

Sounds ridiculous, right? But here's the thing. When I created content for Lenovo, they wanted fried chicken in the shot. People DM me photos of KFC buckets. When I meet followers in person, they want to grab fried chicken together.

All because I kept mentioning this random thing I love.

Your personal life isn't a distraction from your brand. It's the hook. It's the moment someone says, "Oh, she's the one who talks about her morning coffee and leadership."

This is Idea #3 from our 101 LinkedIn content ideas series. The easiest content hack you'll ever learn.

Why Mundane Moments Make the Best Content

Everyone's sharing polished thought leadership. Frameworks. Hot takes. Corporate wisdom dressed up as authenticity.

Your audience scrolls past it all, eyes glazed over.

Then someone posts about what their barista said that morning. Or a random shower thought. Or the lesson they learned from burning toast.

We stop scrolling. We lean in. Because it feels real.

Mundane content works for three reasons:

It's relatable. Everyone drinks coffee. Everyone has shower thoughts. These shared experiences create instant connection.

It's memorable. I can't remember the last "5 Tips for Leadership" post I read. But I remember the guy who compares every business lesson to cricket. Specificity sticks.

It shows your values in action. Anyone can claim to be patient. But a story about handling your toddler's tantrum proves it. That's what we explored in the parenting lessons post.

The mundane humanises you. And humans buy from humans they like.

The Emoji List Trick

So how do you find your signature thing?

Open your phone. Go to your emoji keyboard. Look at your "frequently used" section.

What shows up? Coffee cups? Running shoes? Books? Wine glasses?

That list reveals what you actually care about. Not what you think you should post about. What genuinely lights you up.

Your signature thing might be:

• Your 6am run before the kids wake up
• The specific coffee order you've had for 15 years
• Your obsession with true crime podcasts
• The plant on your desk you've somehow kept alive
• Your weekend market ritual

Pick one. Weave it into your content. Mention it casually. Reference it in hooks. Let it become your thing.

Within a few months, people will associate it with you. They'll send you memes. They'll mention it when you meet.

That's personal brand magic.

How to Connect Moments to Business Lessons

The trick isn't just sharing mundane moments. It's connecting them to insights your audience cares about.

Here's the formula: Moment + Observation + Takeaway.

Start with the small thing. Make an observation about what it reminded you of. End with a clear lesson.

Example 1: Coffee

The barista got my order wrong three days running. I kept drinking it anyway. Made me realise how often I accept "good enough" in business. What are you tolerating that you should fix?

Example 2: Shower Thought

Stood in the shower wondering why we call it "work-life balance" like they're opponents. The best seasons of my career happened when work and life danced together, not fought.

Example 3: Commute

Watched the same guy miss the same train three mornings running. Always sprinting, always just late. Some people won't catch up until they decide to leave earlier. That's pricing strategy too.

The moment is the hook. The business lesson is the value. Together, they entertain and educate.

Practical Examples to Steal

Need more inspiration? Here are everyday moments begging to become posts:

• Morning rituals: What do you do before opening your laptop?
• Food quirks: What does ordering the same thing say about decision fatigue?
• Commute observations: What do you notice about human behaviour on your route?
• Weekend habits: What do you do to recharge?
• Conversations with strangers: What did the uber driver say that made you think?

The world is full of content. You just have to pay attention.

Frequently Asked Questions

How often should I mention my signature thing?

Once or twice a week is plenty. You want it to feel natural, not forced. Think of it as a recurring character in your content, not the main plot.

What if my everyday moments feel boring?

Boring to you means familiar to your audience. The things you take for granted often resonate most. Your morning coffee ritual might seem ordinary, but it sparks recognition in thousands of coffee lovers.

Should I share personal moments on LinkedIn?

Yes, with intention. Connect personal moments to professional insights. You're not just sharing what you had for breakfast. You're using breakfast as a lens for a business observation. The personal moment is the vehicle, not the destination.

Your Next Step

Open your emoji list right now. Pick the one that makes you smile. That's your signature thing.

This week, write one post connecting that thing to a business lesson. Watch how people respond differently to content that feels real.

Your mundane moments aren't content you're running out of. They're content you haven't noticed yet.

Ready for more ideas? Check out the full 101 LinkedIn content ideas for your next month of posts.

Want help turning your everyday moments into content that converts? Let's chat.

You have work to do, my friend.

🍗 String