Why Smart Coaches Build Presentation Assets (Not Just LinkedIn Posts)
You posted on LinkedIn this morning. It got 47 likes, 3 comments, and maybe one DM. By tomorrow, it's buried under a thousand other posts. By next week, it's gone.
Now think about that webinar agenda you published last month. It's still live. Still shareable. Still showing up when someone Googles "LinkedIn outreach workshop." Still collecting views. Still generating leads.
One disappeared in 48 hours. The other is still working for you right now.
That's the difference between a post and an asset. And most coaches are spending 90% of their time on posts.
The Post Treadmill
Here's the content cycle most coaches are stuck in:
- Monday: Write a LinkedIn post (45 min). It gets some engagement. Feels good.
- Wednesday: Write another post (45 min). Less engagement. Still feels necessary.
- Friday: Write another post (45 min). The algorithm is moody. 12 likes.
- Repeat next week. And the week after. And the week after.
After a month, you've spent 12+ hours creating content that has a collective lifespan of about 2 weeks. None of it is indexable by Google. None of it generates leads while you sleep. None of it can be shared in a sales conversation, sent to prospects, or embedded on your website.
This isn't a criticism of LinkedIn. LinkedIn is powerful. Posts build awareness and relationships. You should absolutely keep posting.
But posts alone are not a content strategy. They're a content habit. And there's a difference.
What Is a Content Asset?
A content asset is anything you create once that continues to generate value over time — weeks, months, or years after you publish it.
| Social Post | Content Asset | |
|---|---|---|
| Lifespan | 24-72 hours | Months to years |
| Discoverability | Only seen by your existing network | Found via Google, AI search, shared links |
| Shareability | Hard to share outside the platform | Shareable link — works everywhere |
| Lead generation | Passive (someone might DM you) | Active (CTA button, email capture, trackable clicks) |
| SEO value | Zero — social posts aren't indexed | High — web pages rank for keywords |
| Reusability | Can't repurpose a tweet into a sales tool | Can send to prospects, embed on website, include in proposals |
| Compounding | Each post starts from zero | Each asset builds on the last (internal linking, domain authority) |
Examples of content assets:
- A published webinar agenda with a "Book a Call" CTA
- A workshop outline linked from your registration page
- A case study presentation you send in follow-up emails
- A discovery call agenda that positions you before the call happens
- A course module overview on your sales page
Examples of posts (not assets):
- A LinkedIn text post
- An Instagram story
- A tweet / X post
- A Facebook status update
Posts build awareness. Assets build pipeline.
The Math: Posts vs. Assets Over 6 Months
Let's compare two coaches who both spend 3 hours per week on content.
Coach A: All Posts
- 3 LinkedIn posts/week × 26 weeks = 78 posts
- Average reach per post: 500 impressions
- Average lifespan: 48 hours
- Total impressions: ~39,000 (but spread over 78 spikes, each dying within 2 days)
- Leads generated directly: Maybe 5-10 DMs that turn into calls
- SEO value: $0
- Content still working after 6 months: 0 pieces
Coach B: Assets + Posts
- 1 presentation asset/week + 2 LinkedIn posts/week
- 26 presentation assets created over 6 months
- Each asset is an indexed web page targeting a long-tail keyword
- Each post promotes an asset (driving traffic to something permanent)
After 6 months:
- 26 indexed pages on Google, each ranking for a different keyword
- Combined organic traffic: 500-2,000 visits/month (growing)
- Each page has a CTA — "Book a Call" or "Download the Guide"
- Leads generated: 10-40 per month from organic search alone
- Plus all the LinkedIn engagement from the 52 posts
- Content still working after 6 months: All 26 assets
Coach B has the same LinkedIn presence as Coach A, plus an evergreen content library that generates leads while they sleep.
The difference isn't effort. It's allocation. Same 3 hours. Different mix.
Why Presentations Are the Best First Asset
Not all assets are equal. Blog posts work but take 2-4 hours to write well. Lead magnets work but need design and a funnel. Courses work but take weeks to build.
Presentations are the fastest content asset to create:
-
They're structured by default. A presentation is already organized — sections, bullet points, flow. No wrestling with how to format a 2,000-word article.
-
They're visually polished. A branded presentation page looks professional without design work. A blog post on a basic WordPress theme looks... basic.
-
They match what coaches already do. You already create webinar agendas, workshop outlines, and call scripts. Turning those into shareable web assets is just making visible what you're already doing.
-
They have natural CTAs. Every presentation ends with a next step. That's a built-in conversion mechanism. Blog posts have to awkwardly shoehorn in a CTA. Presentations end with one naturally.
-
They're shareable in context. You can link a presentation in a DM, embed it in an email, include it in a proposal, and post it on social. A blog post works in some of those contexts. A presentation works in all of them.
-
They're fast to create. With an AI tool, a presentation goes from idea to published in 1-2 minutes. That's 20-30 assets per month if you spend the same time you'd spend on posts.
The Asset-First Content Strategy
Here's the system. It takes the same time as your current content routine but builds lasting infrastructure.
Weekly Workflow (3 hours total)
Monday (30 min): Create the asset
- Pick a topic from your coaching practice — a framework you teach, a question you get asked, a session you're running this week
- Create a presentation in TTV Presentation Maker (2 min)
- Review and refine (10 min)
- Publish (1 click)
- You now have a live, shareable, SEO-indexed asset with a CTA
Monday (30 min): Write the LinkedIn post
- The post promotes the asset: "I just published my complete framework for [topic]. Here are the 3 key takeaways: [points]. Full outline with all the details → [link]"
- The post drives traffic to the asset. The asset captures the lead.
Wednesday (45 min): Write a standalone LinkedIn post
- This one doesn't need to promote an asset. Pure value, engagement, relationship building.
- But you can reference past assets: "I wrote about this in detail last week → [link]"
Friday (45 min): Repurpose the asset
- Turn Monday's presentation into one of:
- An email to your list ("New resource: [topic]")
- A LinkedIn carousel (each section = one slide)
- A short video walkthrough (screen-share the presentation, talk through it)
- A guest post or newsletter contribution
Saturday (30 min): Send the email
- Quick email to your list: "This week I published [asset]. Here's the quick version: [3 bullets]. Full framework here: [link]"
What This Builds Over Time
| Timeframe | Assets Created | SEO Pages | Monthly Organic Traffic (est.) |
|---|---|---|---|
| Month 1 | 4 | 4 | Minimal (indexing) |
| Month 3 | 12 | 12 | 100-300 visits |
| Month 6 | 26 | 26 | 500-2,000 visits |
| Month 12 | 52 | 52 | 2,000-10,000 visits |
At month 12, you have 52 indexed assets — each targeting a different keyword, each with a CTA, each generating leads passively. Your LinkedIn posts are still driving engagement. But now you have a second engine running in the background that doesn't depend on the algorithm.
How Assets Strengthen Your Posts (Not Replace Them)
This isn't about quitting LinkedIn. It's about making your LinkedIn content work harder.
Before assets:
- You post a great framework on LinkedIn
- People like it, comment, maybe save it
- A week later, it's gone
- You have to teach the same framework again in a new post
After assets:
- You publish the framework as a presentation asset
- You post about it on LinkedIn with a link
- People who want the full version click through
- The asset captures their attention (and email, if you add gating)
- A month later, someone searches "LinkedIn outreach framework for coaches" on Google
- They find your presentation, not your old LinkedIn post
- You reference the asset in future posts: "I covered this in my [framework] guide → [link]"
The asset becomes a permanent reference point that your posts can link to forever. Instead of recreating the same content every few weeks, you create it once as an asset and point to it repeatedly.
Your LinkedIn profile becomes a gateway. Your asset library becomes the destination.
Posts You Should Turn Into Assets Right Now
Look at your last 20 LinkedIn posts. Which ones got the most engagement? Those are your candidates. High engagement = proven demand for that topic.
Turn these into presentation assets:
| If your post was about... | The asset version is... |
|---|---|
| A framework or method you teach | A full framework outline with steps and examples |
| A client success story | A case study presentation (before → method → results) |
| A list of tips or mistakes | A comprehensive guide with explanations for each point |
| A contrarian take or strong opinion | A structured argument with evidence and recommendations |
| A how-to walkthrough | A step-by-step outline with timing and deliverables |
Your best LinkedIn posts are prototypes for your best assets. The post validated the idea. The asset makes it permanent.
Create Your First Asset in 60 Seconds
You don't need to choose between posts and assets. You need both. But if you're currently spending all your content time on posts, shifting just 30 minutes per week to creating one presentation asset will compound dramatically over the next 6-12 months.
Start today. Pick your best-performing LinkedIn post from the past month. Turn it into a structured presentation with TTV Presentation Maker. Publish it. Link to it in your next post.
One asset per week. That's 52 evergreen, indexable, lead-generating pages by this time next year.
Create Your First Presentation Asset →
Frequently Asked Questions
Should I stop posting on LinkedIn and only create assets?
No. Posts and assets serve different purposes. Posts build awareness, relationships, and engagement with your existing network. Assets generate leads, rank on Google, and work for you passively. The ideal mix is both: 2-3 posts per week to stay visible, plus 1 asset per week to build your evergreen library. The posts promote the assets. The assets capture the leads.
What counts as a content asset?
Anything with a permanent URL that continues to generate value after you publish it. Presentations, blog posts, case studies, lead magnets, course pages, tool pages, resource libraries. The key test: will this still be useful and findable in 6 months? If yes, it's an asset. If no (like a social media post), it's a touchpoint — valuable but temporary.
How long before assets start generating organic traffic?
Typically 2-4 months for individual pages to start ranking for long-tail keywords. The compounding effect kicks in around month 6, when you have enough indexed pages for Google to recognize your domain as an authority on your topic. AI search (ChatGPT, Perplexity) can pick up well-structured pages faster, sometimes within weeks.
Can I turn an old webinar into an asset?
Absolutely — and you should. If you've run webinars in the past, you already have presentation-ready content. Take the agenda from your best webinar, create it as a published presentation page, and you have an instant asset. Add a CTA like "Watch the replay" or "Book a call to discuss this further" and it's generating leads from day one.
Is one asset per week realistic for a solo coach?
Yes. With an AI presentation tool, creating one asset takes 5-15 minutes (including review and refinement). The bigger time investment is repurposing it into a LinkedIn post and an email — but that's time you're already spending on content creation. You're not adding work. You're redirecting it toward something permanent.
What's the best CTA for a presentation asset?
Match the CTA to the content. If the presentation is about a problem you solve: "Book a free strategy call." If it's a framework or method: "Get the complete implementation guide" (email capture). If it's a course overview: "Enroll now" or "Join the waitlist." The CTA should feel like the natural next step after consuming the content, not a detour.
The Choice
Every hour you spend on content goes to one of two places: something that expires in 48 hours, or something that works for you for months.
Posts are necessary. But assets are how you build a business that doesn't depend on you showing up every single day.
Start building assets.
